Built to Last Core

Twelve weeks to build a version of yourself that actually sticks.

The flagship programme for busy people who are serious about changing things for good, without giving up the life they've built.

Apply for Built to Last Core

12 weeks. Fully personalised. £297 one-off payment.


You've done the short-term stuff. This is different.

You've probably had a good run before. Lost a bit of weight, got into a routine, felt great for a few weeks.

Then life happened. Work got busy. A holiday came up. You missed a few sessions and suddenly the whole thing unravelled.

It's not because you're not disciplined. It's because most programmes are built for people with perfect lives.

Twelve weeks with the right structure changes that.

  • Still starting from scratch every few months because nothing seems to stick.
  • Feeling like you have to choose between being healthy and actually enjoying your life.
  • Getting results for a bit, then watching them disappear the moment things get busy.
  • Following generic plans that weren't built with your schedule, your body, or your life in mind.
I explained to Ryan I wanted to get back into it after five months of going to the gym with no structure or enthusiasm. He tailored a plan to my strengths, understood that my son could be up during the night, and never judged. If I missed a day it wasn't the end of the world. He always encourages you to push yourself and never asks you to do something he wouldn't.
Ben
— Lost 15kg and 10.3% body fat in 4.5 months. Now a HYROX competitor and half marathon runner.

What twelve weeks actually does

This isn't a programme you do and then go back to how things were. It's built to rewire how you think about training, food, and the habits that hold everything together.

By the end of twelve weeks, you won't need someone to tell you what to do. You'll know what works for your body, your schedule, and your life.

That's what Built to Last means.

15kg
Lost by Ben in 4.5 months
3st+
Lost by Sarah in 12 months
2st+
Lost by Greg in 6 months
10.3%
Body fat dropped

The three pillars

Most coaches focus on one thing. Built to Last Core covers all three because that's the only way results actually last.

Pillar 01

Training

Fully personalised to your goals, your schedule, and your current level. Whether you've got access to a full gym or just a spare half hour at home, the plan works around your life, not the other way around. And it evolves as you do.

Pillar 02

Nutrition

No food groups getting binned. No miserable meal plans that make you resent the whole thing. Practical, sustainable guidance that helps you eat well, feel better, and still enjoy your social life. Exactly like Greg did.

Pillar 03

Lifestyle coaching

Sleep, stress, recovery, the stuff that most coaches ignore completely. We build habits that support your training instead of fighting against it. Because what happens outside the gym matters just as much as what happens in it.


How the twelve weeks unfold

1
Weeks 1 to 4
Build the foundation

Get your training dialled in, clean up your nutrition without making it painful, and start building the habits that everything else sits on top of. No overwhelm. One thing at a time.

2
Weeks 5 to 8
Build the momentum

This is where things start clicking. Your plan evolves, intensity increases, and you start seeing and feeling a real difference. Check-ins keep you on track and the programme adapts around what's working.

3
Weeks 9 to 12
Make it stick for good

Lock in the results, cement the habits, and build a blueprint you can take forward. By the end of week twelve, this isn't a programme you've done. It's a way of living you've built.

Ryan has a unique ability to push me in exactly the right way. He takes the time to teach properly, ensuring I understand not just what I'm doing, but why. He's helped me realise my potential and supported me in achieving goals I never thought I could reach.
Lauren
— Training with Ryan for over 12 months. Transformed physically and mentally.
I've only been training with Ryan for 4 weeks and I've already seen a difference. Every session is challenging but fun and he keeps you feeling motivated. He tailored everything around my work and life, and having had a PT before, I can honestly say Ryan knows exactly what he's doing.
Zoya
— Saw results in her first 4 weeks. First time she's actually enjoyed the process.
Sarah has gone from struggling with knee pain when walking up stairs to now working on vertical box jumps in our sessions. Always giving 100% and leaving the gym smiling.
Sarah
— Lost 3 stone. Avoided surgery. Now doing box jumps.

What's included

  • Full consultation to map your goals, lifestyle, and starting point before we do anything else
  • Fully personalised 12-week training plan that evolves with you throughout
  • Nutrition guidance built around your life, not a template
  • Lifestyle coaching covering sleep, recovery, stress, and the habits that make everything else work
  • Bi-weekly check-ins throughout to track progress, troubleshoot, and keep momentum going
  • Direct coach access so you're never left guessing
  • A clear path into Built to Last for Life if you want to keep the results going long-term
Apply for Built to Last Core

£297 one-off payment. 12 weeks. Everything you need, nothing you don't.


If you've already completed the Built to Last Kickstart, you've already done the hard part. You know the approach works. Core is where the real transformation happens. Get in touch and we'll pick up exactly where you left off.


Still on the fence?

Twelve weeks feels like a big commitment.

It is. That's the point. Quick fixes take two weeks and disappear in three. Twelve weeks is long enough to build something real. And with check-ins built in throughout, you're never left to figure it out on your own.

I'm not sure I'll stick to it.

That's exactly what the check-ins are for. You're not just handed a plan and left to it. We stay in touch, we adapt when life gets in the way, and we keep you moving forward. Accountability is baked in.

Is £297 worth it for twelve weeks?

That works out at £99 a month. Less than most people spend on gym memberships they barely use. And unlike a gym membership, this comes with a personalised plan, regular check-ins, nutrition guidance, and a coach who actually knows your name and your goals.

What if I have an injury or health issue?

Sarah came to me instead of going under the knife for a dislocated knee. Every plan is built around what your body can do right now. We work with you, not against you.

Will I have to give up food I love or stop going out?

No. Greg lost over 2 stone while still going on holidays and enjoying nights out throughout. Balance isn't a reward for when you've reached your goal. It's built into the plan from day one.


Your investment

12 weeks
Built to Last Core
£297one off
Roughly £99 a month for twelve weeks of full support.
  • Full initial consultation
  • Personalised 12-week training plan
  • Nutrition guidance
  • Lifestyle coaching across all three pillars
  • Bi-weekly check-ins throughout
  • Direct coach access

Spots are limited. Apply to get started within 48 hours.

How it stacks up
Average PT rate (per session)£50 to £80
12 weeks of PT at that rate£600 to £960+
Built to Last Core£297

The Built to Last promise.

Show up, do the work, follow the plan. If you do those three things and don't feel a difference after twelve weeks, we'll talk. No awkward conversations, no small print. I back this because I've seen what happens when people actually commit.


Stop starting over.

Twelve weeks from now you could have a body and a set of habits you're genuinely proud of.

Or you could still be in the same place, waiting for the right time.

The right time is now.

Apply for Built to Last Core today.

£297. 12 weeks. Built to last.

Consistency beats perfection every time.